How AnaLeads was born...
Analeads.com blossomed from a blend of over 20 years in digital marketing and a genuine love for analytics. It’s about honing in on what I do best, aiming to be a Subject Matter Expert in developing and implementing Revenue Focused Analytics frameworks essential to fueling organic growth and maximizing conversion rate. The core belief driving Analeads is simple yet powerful: a robust, evergreen inbound lead generation strategy is essential for online victory. This venture is where my passion for digital marketing analytics gets to shine, making real impacts on revenue and competitive edge. Through Analeads, I’m all geared up to assist SMB businesses in generating a steady stream of quality leads and thriving in the digital arena.
Some of the brands I have had the privilege of working with...
A little bit about myself
Hello! I’m Olivier Silvestre, a digital analytics strategist with over 20 years of experience in digital marketing analytics consulting. My journey began at the dawn of web analytics with WebSideStory/Visual Sciences. As one of the first web analytics trainers and consultants, I had the privilege of collaborating with medium to large Fortune 500 companies like BestBuy, Disney, Nestle, ESPN, Fox, and Chrysler, among many others. It was exhilarating to be at the forefront, helping businesses decipher the digital realm and leverage data for tangible growth.
Over the years, I’ve held pivotal roles in reputable organizations like Anametrix and Ensighten, diving deep into the world of strategic and tactical consulting, packaged solutions, and predictive analytics. It was all about unlocking the true power of data for brands, leading them towards improved optimization, personalization, and data activation across customer journeys.
Being a co-founder of Tealium Inc., I got to contribute to the development of an enterprise-grade customer data platform. This chapter was all about enabling real-time customer engagement and marketing for global businesses, a mission that resonated deeply with me.
The entrepreneurial spirit also led me to create VinoMatch Inc., where digital met the delightful world of wine, offering a unique taste and aroma search engine for personalized wine selection.
Although a chapter of my career ventured into the transportation sector, the essence remained the same—monetizing, productizing, and making data actionable. It’s always been about extracting the gold from a vast data ocean.
Now, as I gear up to launch a Digital Analytics Consulting practice, I’m enthralled to blend my Analytics expertise, revenue focused mindset and Conversion Rate Optimization expertise to foster Evergreen Inbound Online Lead Generation. It’s about crafting a sustainable, ever-flowing stream of quality leads for businesses leveraging actionable analytics, and I’m all in!
With an MBA from the Conservatoire National des Arts et Métiers and a B.S. in Electronics from Lycée Technology Jules Ferry, my educational journey has been a blend of technical mastery and business acumen. Yet, it’s the hands-on experiences and continuous learning over the years that truly fuel my expertise.
I’m Olivier, your go-to guy for digital marketing analytics with a rich history of data monetization and productization expertise. Ready to navigate the digital landscape, unearth those golden nuggets of data insights, and create a lead generation engine that keeps on giving. Let’s make the digital world work for you!