SEO & Content Marketing Analytics
Grow Your Organic Traffic
A website’s primary objectives are to draw in visitors and encourage them to take specific actions. These objectives are quantified by two key metrics: (1) the number of qualified visitors (traffic) and (2) the rate at which these visitors are converted into actions (conversion rates).
Grow Your Traffic Deals with Objective #1
Why Do You Need To Focus on Organic Traffic Growth?
Because Your Competitors Do and Will
Imagine your business as a beacon in the digital world, Search Engine Optimization (SEO) is the power that makes your light visible to everyone searching online. By optimizing your website for search engines, you’re not just enhancing your online presence; you’re ensuring that when potential customers are searching for what you offer, it’s your website they find first, not your competitors.
Did You Know?
92.96% of global traffic comes from Google Search, Google Images, and Google Maps (source: SparkToro)
68% of online experiences begin with a search engine (source: BrightEdge)
53.3% of all website traffic comes from organic search (source: BrightEdge)
The top three Google Search Results get 54.4% of all clicks (source: Backlinko)
90.63% of pages get no organic search traffic from Google, highlighting the importance of SEO in content strategy (source: Ahref)
The average bounce rate of a web page is around 48% (source: Statista)
Organic Search has a conversion rate of almost 2.8% (source: CRO Statistics)
82% of marketers are actively investing in content marketing (source: Ahref)
If you're not on Page One, It Doesn't Matter
Share of Traffic (%) by Google Search Result Positions
Our Approach
Content is the name of the game
No Content = No Keywords = No Visibility = No Traffic
Leveraging vast data in digital marketing, especially in content marketing, requires more than just volume; it demands actionable insights. Our analytics approach focuses on real-world search behaviors to guide marketers in choosing the right topics, titles, and content strategies. This targeted method ensures immediate customer engagement and tangible business results, preventing the overwhelm of too many options and providing clear, effective guidance for content creation.
The key lies in actionable data – information that guides you on what to focus on, where to begin, and the steps to follow.
Do These Challenges Feel Familiar?
- How can I better align my content strategy with overall business objectives?
- Is my content effectively driving traffic and engagement?
- Is it hard to optimize content for higher search visibility and traffic?
- Do I lack the skills and processes to measure content engagement beyond vanity metrics like views?
- Do I lack actionable insights from content analytics to inform my strategy?
- Is it challenging to attribute leads and sales to specific content assets?
- Do I struggle to demonstrate content’s impact on business goals like revenue and conversions?
- How can I measure the real ROI of my content marketing efforts?
If you answered yes to one or more of these challenges, we can help you.
We Can Help You
Results Begin with Action
Our Analytics and Optimization Programs cater to a wide spectrum of businesses, ranging from those at the initial stages of their digital marketing journey to companies that are already well-established and seeking to scale their traffic and optimize their bottom line performance.